Title | DISCOVER THE SINGLETON CAMPAIGN |
Brand | DIAGEO TAIWAN |
Product / Service | THE SINGLETON |
Category | A04. Other Consumer Products |
Entrant | Y&R WUNDERMAN TAIWAN Taipei, CHINESE TAIPEI |
Entrant Company: | Y&R WUNDERMAN TAIWAN Taipei, CHINESE TAIPEI |
Advertising/Web Design Agency: | Y&R WUNDERMAN TAIWAN Taipei, CHINESE TAIPEI |
Name | Company | Position |
---|---|---|
Tony Ku | Y&R and Wunderman Taiwan | Associate Account Director |
Fifi Lee | Y&R and Wunderman Taiwan | Creative Director |
Ada Han | Y&R and Wunderman Taiwan | Associate Art Director |
Darren Chu | Y&R and Wunderman Taiwan | Copywriter |
Dean Chung | Y&R and Wunderman Taiwan | Digital Art Director |
Client would like to further deliver the message of ATL “challenging” campaign in 2010 and enhance the brand image of “The Singleton is the best tasting single malt whisky” to consumers. Our mission is to find a way to educate consumers what is best tasting single malt whisky during the launch period.Please note: all entries in the viral advertising category must include as much information about the results and effectiveness as possible, ideally with numbers of views/hits/forwards/spread/users.