DISCOVER THE SINGLETON CAMPAIGN

TitleDISCOVER THE SINGLETON CAMPAIGN
BrandDIAGEO TAIWAN
Product / ServiceTHE SINGLETON
CategoryA04. Other Consumer Products
EntrantY&R WUNDERMAN TAIWAN Taipei, CHINESE TAIPEI
Entrant Company:Y&R WUNDERMAN TAIWAN Taipei, CHINESE TAIPEI
Advertising/Web Design Agency:Y&R WUNDERMAN TAIWAN Taipei, CHINESE TAIPEI

Credits

Name Company Position
Tony Ku Y&R and Wunderman Taiwan Associate Account Director
Fifi Lee Y&R and Wunderman Taiwan Creative Director
Ada Han Y&R and Wunderman Taiwan Associate Art Director
Darren Chu Y&R and Wunderman Taiwan Copywriter
Dean Chung Y&R and Wunderman Taiwan Digital Art Director

Brief Explanation

Client would like to further deliver the message of ATL “challenging” campaign in 2010 and enhance the brand image of “The Singleton is the best tasting single malt whisky” to consumers. Our mission is to find a way to educate consumers what is best tasting single malt whisky during the launch period.Please note: all entries in the viral advertising category must include as much information about the results and effectiveness as possible, ideally with numbers of views/hits/forwards/spread/users.