| Title | 8 COLOURS OF FUN |
| Brand | NESTLÉ |
| Product / Service | SMARTIES |
| Category | C02. Viral & Email Marketing, e-cards etc. |
| Entrant | JWT SYDNEY, AUSTRALIA |
| Entrant Company: | JWT SYDNEY, AUSTRALIA |
| Advertising/Web Design Agency: | JWT SYDNEY, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Angus Hennah | JWT | ECD |
| Simon Armour | JWT | Copy Writer |
| Blair Kimber | JWT | Art Director |
| Renata Barbossa | JWT | Producer |
| Geri Hamill | JWT | Producer |
| Summer Agnew | Curious Films | Director |
| Tara Riddell | Curious Films | Producer |
| Lauchlin Milne | Curious Films | DOP |
| Bonnei Elliot | Curious Films | DOP |
| Karen Fleming | Frame Set and Match | Editor |
| Frame Set and Match | Editing Director | |
| Frame Set and Match | Post Production | |
| Frame Set and Match | Animation | |
| Nylon Studio's | Sound Design |
Remember when you were a kid and you just made stuff. There was no brief, insight, strategy, channel thinking, target audience or desired consumer response. The Smarties 8 Colours of Fun campaign sees eight kids – one for each Smarties colour – paired with eight adult artists. Each duo was given everything they needed to create anything they wanted. The only thing they had to do was use one Smarties colour as the inspiration for their creation. We stepped back and documented what happened.