BILL EXCHANGE

TitleBILL EXCHANGE
BrandNOKIA
Product / ServiceNOKIA E5,C3,C6
CategoryA04. Other Consumer Products
EntrantJWT SYDNEY, AUSTRALIA
Entrant Company:JWT SYDNEY, AUSTRALIA
Advertising/Web Design Agency:JWT SYDNEY, AUSTRALIA

Credits

Name Company Position
Angus Hennah JWT ECD
Ashadi Hopper JWT National Creative Director Digital and Direct
Robert Cartlidge JWT Copy Writer
Steve Ianello JWT Art Director
Declan Brynes Enoch JWT Art Director
Step Sands JWT Producer
Tom McGillick JWT Planner
Dave Johnson JWT Developer
Clinton Francis JWT Developer
Tom Byrne JWT Developer

Brief Explanation

Nokia needed to regain relevance to the youth market. The insight, teens never had money for things they wanted, saw the contributing negative (phone ownership) turned into a positive – The Nokia Bill Exchange. Targeting their online lifestyle, the website had users specify their favourite Nokia handset, bill amount and what they would rather spend that money on. Winners received a tactical, personalised ‘exchange’ solution, for the cost of their bill. Utilising social media, targeted digital panels, street press, bus shelters and radio, the campaign saw 20k+ unique entries over 6 weeks, $1m+ worth of bills and positive user-generated content.