Title | BILL EXCHANGE |
Brand | NOKIA |
Product / Service | NOKIA E5,C3,C6 |
Category | A04. Other Consumer Products |
Entrant | JWT SYDNEY, AUSTRALIA |
Entrant Company: | JWT SYDNEY, AUSTRALIA |
Advertising/Web Design Agency: | JWT SYDNEY, AUSTRALIA |
Name | Company | Position |
---|---|---|
Angus Hennah | JWT | ECD |
Ashadi Hopper | JWT | National Creative Director Digital and Direct |
Robert Cartlidge | JWT | Copy Writer |
Steve Ianello | JWT | Art Director |
Declan Brynes Enoch | JWT | Art Director |
Step Sands | JWT | Producer |
Tom McGillick | JWT | Planner |
Dave Johnson | JWT | Developer |
Clinton Francis | JWT | Developer |
Tom Byrne | JWT | Developer |
Nokia needed to regain relevance to the youth market. The insight, teens never had money for things they wanted, saw the contributing negative (phone ownership) turned into a positive – The Nokia Bill Exchange. Targeting their online lifestyle, the website had users specify their favourite Nokia handset, bill amount and what they would rather spend that money on. Winners received a tactical, personalised ‘exchange’ solution, for the cost of their bill. Utilising social media, targeted digital panels, street press, bus shelters and radio, the campaign saw 20k+ unique entries over 6 weeks, $1m+ worth of bills and positive user-generated content.