Title | FOTOCOMA BIG CANVAS |
Brand | RICOH COMPANY |
Product / Service | DIGITAL CAMERA-CX5 |
Category | A04. Other Consumer Products |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company: | DENTSU Tokyo, JAPAN |
Advertising/Web Design Agency: | DENTSU Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Akio Morita | DENTSU INC. | Creative Director/Planner |
Yoriko Iida | DENTSU INC. | Planner |
Kunihiko Monbu | DENTSU INC. | Account Excective |
Yusuke Tominaga | AID-DCC Inc. | Producer |
Kenich Seki | AID-DCC Inc. | Producer |
Yoshifumi Nakagawa | AID-DCC Inc. | Creative Director/Art Director |
Yuichi Takatani | AID-DCC Inc. | Designer |
Masashi Ohashi | AID-DCC Inc. | Flash Developer/Technical Director/Programmer |
Takanobu Izukawa | AID-DCC Inc. | Technical Director/Programmer |
Ryuta Nakashima | AID-DCC Inc. | Programmer |
Takeshi Nakamura | AID-DCC Inc. | Imaging Director |
Masakazu Okuda | AID-DCC Inc. | HTML Corder |
Yoko Minami | AID-DCC Inc. | Project Manager |
T601 | Post Production | |
MITSUHOSHI Co., Ltd. | Sound Design | |
MORBIDO INC. | Casting | |
PRONTO! CORP. | Coordinator |
The promotional web site to attract interest in a new high-tech yet user-friendly digital camera, “CX5” by RICOH. An Animated Flame Movie titled “Fotocoma” is a newly developed photo communication platform. By connecting still images, Fotocoma produces an animation, which can be shared by an audience. Solution: (1) Provide a function to automatically create an animation with still images. (2) Branding by featuring new functions such as zooming and high speed continuous. (3) Sharing Fotocoma among users. More than 30,000 photos have been submitted, producing 1301 fotocoma movies. Approx. 46,000 visits and 400,000 PV are achieved.