| Title | STORY OF THREE PRINCESSES |
| Brand | MICROSOFT JAPAN |
| Product / Service | WINDOWS 7 |
| Category | A06. Business Products & Services |
| Entrant | WUNDERMAN INTERNATIONAL Tokyo, JAPAN |
| Entrant Company: | WUNDERMAN INTERNATIONAL Tokyo, JAPAN |
| Advertising/Web Design Agency: | WUNDERMAN INTERNATIONAL Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Kei Yashiro | Wunderman International (WPP Marketing Communications K.K.) | Web Producer |
| Motoko Kondo | Hunch | Web Director / Project Manager |
| Mihoko Nemoto | N/A (on freelance basis) | Copy Writer |
| Hiromi Matsuda | CACTUS. ROAD | Illustrator |
| Tatsuhiko Matsumoto | Wab Design | Designer |
| Tatsunori Tabata | Wab Design | Designer |
| Satoshi Iijima | DDF | Project Manager |
| Yosuke Uemura | DDF | Silverlight Developer |
| Hiroyuki Tsukagoshi | Wunderman International (WPP Marketing Communications K.K.) | Account |
In order to make diagnostic edition test easier and more entertaining, we created the test with the scenario based on well-known Japanese historical story around Sengoku Era to the beginning of Edo era. The story selected is popular and “trendy” because it has been broadcasted as TV drama. There were lots of distinguished and famous individuals in Japanese history during Sengoku to Edo Era. We use those individuals as a type of personality for target who went through the diagnostic test. At the end of diagnostic test, the specific version of Windows7 is indicated for the type of personality.