| Title | SCHOOL DAYS SHOOT |
| Brand | KOSE |
| Product / Service | ADIDAS SKIN PROTECTION |
| Category | A02. Fast Moving Consumer Goods |
| Entrant | ARMZ Tokyo, JAPAN |
| Entrant Company: | ARMZ Tokyo, JAPAN |
| Advertising/Web Design Agency: | HAKUHODO Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Katsuhiko Suzuki | HAKUHODO | Executive Creative Director |
| Kentaro Masamura | HAKUHODO | Creative Director |
| Takato Kanehara | METAPHOR | Art Director |
| Kentaro Masamura | HAKUHODO | Agency Producer |
| Kentaro Masamura | HAKUHODO | Director |
| Kentaro Hayashi | HAKUHODO | Account Director |
| Toshiyuki Nagashima | METAPHOR | Head of Technology |
| Ichitaro Masuda | METAPHOR | Head of Technology |
| Kentaro Masamura | HAKUHODO | Copywriter |
| Shohei Saito | iret | Senior Developer |
| Akira Shimada | ARMZ | Producer |
| Daisuke Kuroda | - | Photographer |
| Yasuji Marikawa | Interfield | Editor |
| Kotaro Maruyama | - | Music |
| Takenori Hasegawa | ARMZ | Production Manager |
| Jamie Nishizaki | ARMZ | Production Manager |
We made an “INTERACTIVE FILM” based on the life of high school soccer players. Once the user inputs their school's name, visuals of the school, such as its website, images from Yahoo!, and photos from Google Maps appear in the film. The user can enjoy the actual story in the film, while reminiscing on their high school days, whether it was their club activities after school or first love. Additionally, we created a “MEMORIES” guestbook where alumni can share their comments, as well as an interactive visual interface “AFTER ACTIVITIES” which gets the user to virtually experience the Adidas product.