| Title | 2011 COCA-COLA CHINESE NEW YEAR CAMPAIGN |
| Brand | COCA-COLA CHINA |
| Product / Service | COCA-COLA |
| Category | D01. Integrated Digital Campaign |
| Entrant | ISOBAR Shanghai, CHINA |
| Entrant Company: | ISOBAR Shanghai, CHINA |
| Advertising/Web Design Agency: | ISOBAR Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Cissy Chu | Coca-Cola China | i-Marketing Senior Manager |
| Sean Li | Coca-Cola China | Senior Digital Media Manager |
| Wayne Fan | wwwins Isobar China | Managing Director |
| Kevin Zhu | wwwins Isobar China | Account Director |
| Stanley Lu | wwwins Isobar China | Account Director |
| Lynn Xu | wwwins Isobar China | Account Excutive |
| Isabella Zhang | wwwins Isobar China | Account Executive |
| Amanda Lai | wwwins Isobar China | Planning Director |
| Beth Hsu | wwwins Isobar China | Associate Director, Strategic Intelligence |
| Evelyn You | wwwins Isobar China | Planning Manager |
| Tim Doherty | wwwins Isobar China | Creative Partner |
| Miya Lee | wwwins Isobar China | Assocate Creative Director |
| Denver Qin | wwwins Isobar China | Senior Art Director |
| Liny Liu | wwwins Isobar China | Associate Art Director |
| Enya Chang | wwwins Isobar China | Senior Project Manager |
| Robbie Xu | wwwins Isobar China | Associate Media Director |
| Jasmin Xu | wwwins Isobar China | Media Manager |
| Mike Chang | wwwins Isobar China | Regional Technology Solution Architect, Isobar APAC |
Coca-Cola intends to provide consumer unique brand experience during the Chinese New Year holidays. Through the creating a unique ”Coke wish bottle” campaign, Coke teamed up with top SNS platforms like RenRen, Sina M-blog, Kaixin001 and invited consumers to make their new year wishes, sharing with their loved ones/ friends and display the works to the whole world- and produced the [2011 I Want to:...] invitation and 3D wish bottle on the campaign main page. Highly integrated the CNY holiday spirit and with easy-participating mechanism, the campaign attracted over 6.8 million participants, and 3,7 million wishes was generated.