| Title | 2011 COKE WITH FOOD |
| Brand | COCA-COLA CHINA |
| Product / Service | COCA-COLA |
| Category | C01. Viral Video |
| Entrant | WWWINS ISOBAR Shanghai, CHINA |
| Entrant Company: | WWWINS ISOBAR Shanghai, CHINA |
| Advertising/Web Design Agency: | WWWINS ISOBAR Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Andrew Yang | Coca-Cola China | Brand Manager |
| Cissy Chu | Coca-Cola China | i-Marketing Senior Manager |
| Sean Li | Coca-Cola China | Senior Digital Media Manager |
| Wayne Fan | wwwins Isobar China | Managing Director |
| Jennifer Lin | wwwins Isobar China | Business Director |
| Stanley Lu | wwwins Isobar China | Account Director |
| Lynn Xu | wwwins Isobar China | Account Executive |
| Enya Chang | wwwins Isobar China | Senior Project Manager |
| Tim Doherty | wwwins Isobar China | Creative Partner |
| Denver Qin | wwwins Isobar China | Senior Art Director |
| Liny Liu | wwwins Isobar China | Associate Art Director |
| Cain Peng | wwwins Isobar China | Copywriter |
| Linne Chen | wwwins Isobar China | Senior Producer |
| Roy Wang | wwwins Isobar China | Producer |
| Beth Hsu | wwwins Isobar China | Associate Director, Strategic Intelligence |
| Evelyn You | wwwins Isobar China | Planning Manager |
| Robbie Xu | wwwins Isobar China | Associate Media Director |
| Jasmin Xu | wwwins Isobar China | Media Manager |
| Mike Chang | wwwins Isobar China | Regional Technology Solution Architect, Isobar APAC |
In years, Coke intend to build strong linkage between “Coca-cola” and “Chinese food” in young consumers’ mind and make “Coca-cola” the natural choice when enjoy Chinese food. With a innovative and entertaining message format (Kong Fu movie viral video), campaign focused on “hot pot” as a break-through point to communicate the idea “Coca-cola is a perfect match with hot pot/ Chinese food and delivered the message toward consumers during the restaurant online search process. viral video published on top 3 VSS -Youku, Tuduo and Ku6- got 140k view counts the first day, and reached 4.6 million within 30 days.