Title | 2011 BRANDING |
Brand | ADIDAS CHINA |
Product / Service | ADIDAS |
Category | A04. Other Consumer Products |
Entrant | WWWINS ISOBAR Shanghai, CHINA |
Entrant Company: | WWWINS ISOBAR Shanghai, CHINA |
Advertising/Web Design Agency: | WWWINS ISOBAR Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Alex Kwan | adidas Greater China | New Media Manager |
Wayne Fan | wwwins Isobar China | Managing Director |
Jennifer Lin | wwwins Isobar China | Business Director |
Isabella Zhang | wwwins Isobar China | Account Executive |
Cherry Tang | wwwins Isobar China | Director, Digital Media Service |
Frola Huang | wwwins Isobar China | Assiciate Media Director |
Linda Lu | wwwins Isobar China | Media Manager |
Josephine Yang | wwwins Isobar China | Media Planner |
Vicky Tian | wwwins Isobar China | Assistant Media Planner |
Amanda Lai | wwwins Isobar China | Planning Director |
Beth Hsu | wwwins Isobar China | Associate Director, Strategic Intelligence |
Mandy Gong | wwwins Isobar China | Planning Supervisor |
Peter Shen | wwwins Isobar China | Chief Creative Officer China |
Tim Doherty | wwwins Isobar China | Creative Partner |
Leeon Li | wwwins Isobar China | Senior Art Director |
Jamie Lv | wwwins Isobar China | Senior Experience Designer |
Mike Chang | wwwins Isobar China | Reginal Technology Solution Architect,Isobar APAC |
Nicole Hsieh | wwwins Isobar China | Senior Project Manager |
Scott Guan | wwwins Isobar China | Project Supervisor |
To communicate a brand new concept: adidas is all in, adidas developed simple activation mechanism to deepen engagement and drive traffic to retail. During this campaign, (1)consumers personalize their own version of All-in TVC and share it on social networks after viewing thematic videos. (2)We drove consumers from online to store by providing unique SMS codes for redeeming of a set of “All-In” badges. (3)Consumers can join and interact with the brand event day virtually online. Within one month, the KPI for branding TVC viewership achieved over 500%+ and successfully created buzz on mainstream social media platforms in China.