2011 BRANDING

Title2011 BRANDING
BrandADIDAS CHINA
Product / ServiceADIDAS
CategoryA04. Other Consumer Products
EntrantWWWINS ISOBAR Shanghai, CHINA
Entrant Company:WWWINS ISOBAR Shanghai, CHINA
Advertising/Web Design Agency:WWWINS ISOBAR Shanghai, CHINA

Credits

Name Company Position
Alex Kwan adidas Greater China New Media Manager
Wayne Fan wwwins Isobar China Managing Director
Jennifer Lin wwwins Isobar China Business Director
Isabella Zhang wwwins Isobar China Account Executive
Cherry Tang wwwins Isobar China Director, Digital Media Service
Frola Huang wwwins Isobar China Assiciate Media Director
Linda Lu wwwins Isobar China Media Manager
Josephine Yang wwwins Isobar China Media Planner
Vicky Tian wwwins Isobar China Assistant Media Planner
Amanda Lai wwwins Isobar China Planning Director
Beth Hsu wwwins Isobar China Associate Director, Strategic Intelligence
Mandy Gong wwwins Isobar China Planning Supervisor
Peter Shen wwwins Isobar China Chief Creative Officer China
Tim Doherty wwwins Isobar China Creative Partner
Leeon Li wwwins Isobar China Senior Art Director
Jamie Lv wwwins Isobar China Senior Experience Designer
Mike Chang wwwins Isobar China Reginal Technology Solution Architect,Isobar APAC
Nicole Hsieh wwwins Isobar China Senior Project Manager
Scott Guan wwwins Isobar China Project Supervisor

Brief Explanation

To communicate a brand new concept: adidas is all in, adidas developed simple activation mechanism to deepen engagement and drive traffic to retail. During this campaign, (1)consumers personalize their own version of All-in TVC and share it on social networks after viewing thematic videos. (2)We drove consumers from online to store by providing unique SMS codes for redeeming of a set of “All-In” badges. (3)Consumers can join and interact with the brand event day virtually online. Within one month, the KPI for branding TVC viewership achieved over 500%+ and successfully created buzz on mainstream social media platforms in China.