Title | REAR VIEW GIRLS LOS ANGELES |
Brand | LEVI STRAUSS SAN FRANCISCO |
Product / Service | LEVI'S CURVE ID JEANS |
Category | C01. Viral Video |
Entrant | COLENSO BBDO Auckland, NEW ZEALAND |
Entrant Company: | COLENSO BBDO Auckland, NEW ZEALAND |
Advertising/Web Design Agency: | COLENSO BBDO Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Nick Worthington | Colenso BBDO | Executive Creative Director |
Levi Slavin | Colenso BBDO | Creative Director/Art Director/Copywriter |
Jae Morrison | Colenso BBDO | Director/Art Director/ Copywriter |
Kia Heinenn | Colenso BBDO | Art Director/Copywriter |
Zoe Hawkins | Colenso BBDO | Copywriter/Art Director |
Scott Coldham | Colenso BBDO | Group Account Director |
James Moore | Flying Fish | Producer |
Sam Attenborough | Flying Fish | Producer |
Mike Hammond | Colenso BBDO | Editor |
James Hurman | Planner |
For ages, Levi’s haven’t been famous for their flattering fit on women - and that was all about to change with the launch of a new product, CURVE ID. A range of jeans that fit shape, not size. So girls can feel confident in their jeans again. The brief: Levi’s CURVE ID make your bum look great. The goal: 100,000 hits on Youtube. They gave us $10k and a pair of CURVE ID. Instead of pointing a camera at the girls wearing the product, we put the girls in control and pointed the camera at the voyeurs.