| Title | LET’S CAFÉ BRAND WEBSITE |
| Brand | TAIWAN FAMILYMART CONVENIENCE STORE |
| Product / Service | COFFEE |
| Category | D01. Integrated Digital Campaign |
| Entrant | WEBGENE INFORMATION Taipei, CHINESE TAIPEI |
| Entrant Company: | WEBGENE INFORMATION Taipei, CHINESE TAIPEI |
| Advertising/Web Design Agency: | WEBGENE INFORMATION Taipei, CHINESE TAIPEI |
| Name | Company | Position |
|---|---|---|
| Tony Liu | WebGene Information | Creative Director |
| Marsh Hung | WebGene Information | Seinor Project Planner |
| Johnny Fu | WebGene Information | Art Director |
| Michelle Dang | WebGene Information | Senior User Experiences Designer |
| Betta Cheng | WebGene Information | Copy |
| Kin Chen | WebGene Information | Interactive Art Director |
| Austin Li | WebGene Information | Interactive Media Designer |
| Peter Hsu | WebGene Information | Interactive Media Designer |
| Senior Interactive Developer | WebGene Information | Duncan Du |
In 2011, we created a website for Taiwan’s second largest convenience store, FamilyMart. Our task was to create a long-term platform for FamilyMart’s in store coffee shop, Let’s Café. Our tagline Within every cup of coffee, Lies a story was produced to create a medium where consumers could not only enjoy coffee, but also share one of their personal coffee stories with others. Our website’s storybook theme creates a warm and pleasant atmosphere for users. Moreover, each story is given a unique I.D, one that is like no other.