Title | 24-HOUR ONLINE LE MANS RACE |
Brand | AUDI INDIA |
Product / Service | AUDI ULTRA LIGHTWEIGHT TECHNOLOGY |
Category | A03. Cars & Automotive |
Entrant | CREATIVELAND ASIA Mumbai , INDIA |
Entrant Company: | CREATIVELAND ASIA Mumbai, INDIA |
Advertising/Web Design Agency: | CREATIVELAND ASIA Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Sajan Raj Kurup | Creativeland Asia | Chief Creative Officer/Copywriter |
Vikram Gaikwad | Creativeland Asia | Executive Creative Director |
Anu Joseph | Creativeland Asia | Executive Creative Director |
Vinit Bharucha | Creativeland Asia | Copywriter |
Siddhartha Menon | Creativeland Asia | Copywriter |
Bryan Elijah | Creativeland Asia | Art Director |
Avdhi Jain | Creativeland Asia | Art Director |
Aditya Subramaniam | Creativeland Asia | Account Supervisor |
Kiran Nandwani | Creativeland Asia | Account Producer |
Satya Shetty | Creativeland Asia | Chief Implementation Officer |
Roy Menezes | Creativeland Asia | Creative Director - Digital |
Dharini Desai | Creativeland Asia | Digital Media Planner |
Suresh Prabhu | Creativeland Asia | Campaign Manager - Digital |
Karishma Menon | Creativeland Asia | Creative Operations Partner - Digital |
We created a time-bound interactive microsite that was programed to stay live precisely for 24-hours during the 24-hours of Le Mans 2011 race to demonstrate Audi’s new ‘ultra lightweight technology’. This microsite featured a photo-real Audi R18 supercar on the Le Mans track. The participants online were asked to blow at the microphone. Every time they blew at the microphone, the car would react to the intensity of the blow and glide forward, while a counter would flash the distance travelled by the car. The mission was to ‘push’ the ultra light car to victory, by covering the 6000kms travelled by the car at Le Mans, over 24 hours.