24-HOUR ONLINE LE MANS RACE

Title24-HOUR ONLINE LE MANS RACE
BrandAUDI INDIA
Product / ServiceAUDI ULTRA LIGHTWEIGHT TECHNOLOGY
CategoryA03. Cars & Automotive
EntrantCREATIVELAND ASIA Mumbai , INDIA
Entrant Company:CREATIVELAND ASIA Mumbai, INDIA
Advertising/Web Design Agency:CREATIVELAND ASIA Mumbai, INDIA

Credits

Name Company Position
Sajan Raj Kurup Creativeland Asia Chief Creative Officer/Copywriter
Vikram Gaikwad Creativeland Asia Executive Creative Director
Anu Joseph Creativeland Asia Executive Creative Director
Vinit Bharucha Creativeland Asia Copywriter
Siddhartha Menon Creativeland Asia Copywriter
Bryan Elijah Creativeland Asia Art Director
Avdhi Jain Creativeland Asia Art Director
Aditya Subramaniam Creativeland Asia Account Supervisor
Kiran Nandwani Creativeland Asia Account Producer
Satya Shetty Creativeland Asia Chief Implementation Officer
Roy Menezes Creativeland Asia Creative Director - Digital
Dharini Desai Creativeland Asia Digital Media Planner
Suresh Prabhu Creativeland Asia Campaign Manager - Digital
Karishma Menon Creativeland Asia Creative Operations Partner - Digital

Brief Explanation

We created a time-bound interactive microsite that was programed to stay live precisely for 24-hours during the 24-hours of Le Mans 2011 race to demonstrate Audi’s new ‘ultra lightweight technology’. This microsite featured a photo-real Audi R18 supercar on the Le Mans track. The participants online were asked to blow at the microphone. Every time they blew at the microphone, the car would react to the intensity of the blow and glide forward, while a counter would flash the distance travelled by the car. The mission was to ‘push’ the ultra light car to victory, by covering the 6000kms travelled by the car at Le Mans, over 24 hours.