| Title | MAYA ACADAMIA |
| Brand | O.P. NATURAL PRODUCTS |
| Product / Service | ORIENTAL PRINCESS |
| Category | A02. Fast Moving Consumer Goods |
| Entrant | JWT BANGKOK, THAILAND |
| Entrant Company: | JWT BANGKOK, THAILAND |
| Advertising/Web Design Agency: | JWT BANGKOK, THAILAND |
| Name | Company | Position |
|---|---|---|
| Satit Jantawiwat | JWT Bangkok | Executive Creative Director |
| Torsak Chuenprapar | JWT Bangkok | Associate CD |
| Kanit Mingmuang | JWT Bangkok | Copywriter |
| Dararat Ussaneerungrueng | JWT Bangkok | Copywriter |
| Jiroj Mechoojit | JWT Bangkok | Agency Producer |
| Ekalak Vorranartpankul | JWT Bangkok | Digital Associate CD |
| Numthong Tongyai Na Ayudhaya | Phenomena Co., Ltd. | Film Director |
| Anurux Junsanjai | Sky Exits Co., Ltd. | Film Director |
| Mars Studio | Mars Studio | Editor |
In launching Maya, a new cosmetic range from Oriental Princess, we struck at the heart of what beauty and cosmetics represent. Magic, the magic of illusion, the magic of transformation, the magic to dazzle men everywhere through sheer beauty. And with magic in mind, we built Maya Academia an online school of wizardly where women could learn the secrets of beauty. And the power of transformation. All in an effort to demonstrate the magic of Maya Cosmetics. For Maya, the results were well, magical. Over 200,000 women enrolled in Maya Academia. Maya and Maya Academia magically appeared on hundreds of blogs and online discussions.