| Title | THIS DAY |
| Brand | NIKON |
| Product / Service | CORPORATE |
| Category | A01. Corporate Information |
| Entrant | BIRDMAN Tokyo, JAPAN |
| Entrant Company: | BIRDMAN Tokyo, JAPAN |
| Advertising/Web Design Agency: | BIRDMAN Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Roy Ryo Tsukiji | Birdman Inc. | Art Director/Creative Director |
| Megumi Yoshimura | Birdman Inc. | Designer |
| Roy Ryo Tsukiji | Birdman Inc. | Planner |
| Nobuaki Arikata | Birdman Inc. | Flash Author |
| Koichi Takahashi | Birdman Inc. | System |
| Masaharu Miyasaka | Copy Writer | |
| Kenji Yoshida | Daji Studio | Sound Designer |
| Takahiro Nojiri | Nikon Corporation | Client Supervisor |
| Masayuki Wataya | Nikon Corporation | Client Supervisor |
"Nikon This Day" is a corporate branding content for Nikon. The aim was to make users to be a fan of NIKON by having closer relationship with the company.We have proposed the client to provide contents which are "useful" and "educational",so people can "use it" or "view it" every day. And which means NIKON can get into their every day life. We have created a content so that users are able to find a new discovery every day - a historical moment happened on the day, along with a photo and text. Desktop Gadget and screen-saver are available for download for every day use.