ADIZERO VS MINISKIRT

TitleADIZERO VS MINISKIRT
BrandADIDAS JAPAN
Product / ServiceRUNNING
CategoryC01. Viral Video
EntrantTBWA\HAKUHODO Tokyo, JAPAN
Entrant Company:TBWA\HAKUHODO Tokyo, JAPAN
Advertising/Web Design Agency:TBWA\HAKUHODO Tokyo, JAPAN

Credits

Name Company Position
Kazoo Sato TBWA HAKUHODO Exective Creative Director
Hideyuki Tanaka TBWA HAKUHODO Associate Creative Director
Katsuhiro Shimizu TBWA HAKUHODO Senior Art Director
Masaharu Kumagai TBWA HAKUHODO Copywriter
Kaname Aratame TBWA HAKUHODO Experience Designer
Taro Sato TBWA HAKUHODO Account Director
Shunsuke Nakamura AOI Promotion Producer
Komatsu Keiji AOI Promotion Production Manager
Yuichi Kodama Caviar Director
Masaya Nakahara Camera
Igarashi Satoshi VE
Koshiro Ueno Lighting
Furumoto Mamoru Art
Yukihisa Hazama Mechanism
Naoko Agatsuma Styling
Grand Funk Music

Brief Explanation

The viral film featuring adizero Running shoes. A super fast sprinter is pit against a fashion lineup in a highly unusual speed test—outside of glory, the winner gets an unexpected bonus.