| Title | THIS ISN'T A BANNER 24HRS |
| Brand | HEWLETT PACKCARD ASIA PACIFIC |
| Product / Service | PERFORMANCE MONITORS |
| Category | B04. Business Products & Services |
| Entrant | JWT/XM SINGAPORE, SINGAPORE |
| Entrant Company: | JWT/XM SINGAPORE, SINGAPORE |
| Advertising/Web Design Agency: | JWT/XM SINGAPORE, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Valerie Cheng | JWT/XM Singapore | Executive Creative Director |
| Michele Wang | JWT/XM Singapore | Associate Creative Director |
| Celeste Ang | JWT/XM Singapore | Art Director |
| Kyeli Mak | JWT/XM Singapore | Senior Copywriter |
| Dominic Tang | JWT/XM Singapore | Senior Designer |
| Wang Yu Hui | JWT/XM Singapore | Designer |
| Lee Liak Wee | JWT/XM Singapore | Interactive Architect |
| Melina Chan | JWT/XM Singapore | Senior Account Director |
| Cindy Teo | JWT/XM Singapore | Account Manager |
| Jun Fukawa | JWT/XM Singapore | Chief Creative Officer |
Objective: To create awareness and demand for high-end HP Performance Monitors with superior monitor response rates that would benefit business performance. Audience: Animators, engineers, finance managers and other users who rely on montiors for accuracy and precision. Insights: Users of monitors are unaware that their monitors are not up to par unless shown ie. Side-by-side tests. Idea: Through banners which leverages a simple proven test developed by IT specialists, customers can now see for themselves that their monitors are not of best quality. This eureka moment would lead them to find out more about what HP Performance Monitors can offer.