| Title | BE GERALD'S GIRL |
| Brand | L'OREAL PHILIPPINES |
| Product / Service | MAYBELLINE BB CREAM |
| Category | C01. Viral Video |
| Entrant | TRIBAL DDB Taguig City, THE PHILIPPINES |
| Entrant Company: | TRIBAL DDB Taguig City, THE PHILIPPINES |
| Advertising/Web Design Agency: | TRIBAL DDB Taguig City, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Daffy May Jonson | Tribal DDB Philippines | Executive Creative Director |
| Gissele Bautista-Quinajon | Tribal DDB Philippines | Art Director |
| Ana Arcega | Tribal DDB Philippines | Copywriter |
| Luis Rufino | Tribal DDB Philippines | Senior Copywriter |
| Arne Reodique | Tribal DDB Philippines | Chief Technologist |
| Aileen Dalisay | Tribal DDB Philippines | Managing Partner |
| Audielyn Avecilla | Tribal DDB Philippines | Client Services Director |
| Wanda Pascua | Tribal DDB Philippines | Account Manager |
For its launch campaign, Maybelline BB Cream created the digital campaign, Be Gerald’s Girl. The interactive experience culminates in a video featuring the user as the girl of the Philippines’ hottest young actor, Gerald Anderson and the face of Maybelline BB Cream. This “dream come true” commercial can shared by the user using a link on her Facebook, Twitter and Tumblr page, as well as via email. The link takes the viewer to the user’s video in the microsite. More than 7,000 videos have been shared leading to more than 1,800,000 impressions for the campaign.