| Title | BE GERALD'S GIRL |
| Brand | L'OREAL PHILIPPINES |
| Product / Service | MAYBELLINE BB CREAM |
| Category | A02. Fast Moving Consumer Goods |
| Entrant | TRIBAL DDB Taguig City, THE PHILIPPINES |
| Entrant Company: | TRIBAL DDB Taguig City, THE PHILIPPINES |
| Advertising/Web Design Agency: | TRIBAL DDB Taguig City, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Daffy May Jonson | Tribal DDB Philippines | Executive Creative Director |
| Gissele Bautista-Quinajon | Tribal DDB Philippines | Art Director |
| Ana Arcega | Tribal DDB Philippines | Copywriter |
| Luis Rufino | Tribal DDB Philippines | Senior Copywriter |
| Arne Reodique | Tribal DDB Philippines | Chief Technologist |
| Aileen Dalisay | Tribal DDB Philippines | Managing Partner |
| Audielyn Avecilla | Tribal DDB Philippines | Client Services Director |
| Wanda Pascua | Tribal DDB Philippines | Account Manager |
| Tina Gerolaga | Tribal DDB Philippines | Digital Producer |
Maybelline BB Cream is a product that can make skin look at its best. It’s launch campaign, Be Gerald’s Girl, was created to make every girl feel at her most beautiful. The interactive experience included getting photos beautified by Maybelline BB Cream and exchanging text messages with Philippines’ hottest young actor, Gerald Anderson. It culminates in a video that integrates the user’s photos and text message; fulfilling two “unreachable” dreams – to be the girl of Gerald Anderson and the face of an international beauty brand. The user’s Maybelline BB Cream commercial can be shared via email, Facebook and Twitter.