| Title | C3 VIRAL VIDEO |
| Brand | NOKIA |
| Product / Service | NOKIA |
| Category | C01. Viral Video |
| Entrant | ISOBAR THAILAND Bangkok, THAILAND |
| Entrant Company: | ISOBAR THAILAND Bangkok, THAILAND |
| Advertising/Web Design Agency: | ISOBAR THAILAND Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Amares Chumsa Na Ayudhya | Isobar | Manging Director |
| Thanyathorn Chatlaong | Isobar | Group Head Manager |
| Pete Prinyaroje | Isobar | Group Head Manager |
| Proom Prommanee | Delicious Shoot | Executive Producer |
Nokia aims to mobilize youth from chatting on PC to mobile while at the same time regain youth preference with its new Nokia C3. With an insight that the most effective format to engage with youth is video clip with an average view of only one time per clip, we came up with video series that can keep the conversation with them throughout the campaign. We came up with stories with different video content flavors. The results are pleasurable with total of 1.2+ millions views, 60,000+ mentions on social networks and ultimately drive 100,000+ units of Nokia C3.