Title | BEER OF PERFECTION |
Brand | DIAGEO KOREA |
Product / Service | GUINESS BEER |
Category | C01. Viral Video |
Entrant | TBWA\KOREA Seoul, KOREA |
Entrant Company: | TBWA\KOREA Seoul, KOREA |
Advertising/Web Design Agency: | TBWA\KOREA Seoul, KOREA |
Name | Company | Position |
---|---|---|
Minki Jeon | ||
Eun Kyung Ahn | ||
Hye Jin Yoon | ||
Tae Woong Kim | TBWA KOREA | Interactive Manager |
The viewer becomes a customer at a classy bar. Movie star Jung serves the viewer Guinness Beer. During this process, the viewer interacts with Jung, by choosing which music to listen to, and participating in a magic trick. The film makes the viewer feel as if he/she is actually having a conversation with Jung. At the end of the movie, Jung invites the viewer to participate in a Dinner Party event. All participants receive an actual phone call from Jung about this event. (For English Version, please view : http://www.youtube.com/watch?v=K0lCQC6MtcM)