BEER OF PERFECTION

TitleBEER OF PERFECTION
BrandDIAGEO KOREA
Product / ServiceGUINESS BEER
CategoryC01. Viral Video
EntrantTBWA\KOREA Seoul, KOREA
Entrant Company:TBWA\KOREA Seoul, KOREA
Advertising/Web Design Agency:TBWA\KOREA Seoul, KOREA

Credits

Name Company Position
Minki Jeon
Eun Kyung Ahn
Hye Jin Yoon
Tae Woong Kim TBWA KOREA Interactive Manager

Brief Explanation

The viewer becomes a customer at a classy bar. Movie star Jung serves the viewer Guinness Beer. During this process, the viewer interacts with Jung, by choosing which music to listen to, and participating in a magic trick. The film makes the viewer feel as if he/she is actually having a conversation with Jung. At the end of the movie, Jung invites the viewer to participate in a Dinner Party event. All participants receive an actual phone call from Jung about this event. (For English Version, please view : http://www.youtube.com/watch?v=K0lCQC6MtcM)