| Title | SUMMER CINDERELLA |
| Brand | PROCTER AND GAMBLE JAPAN |
| Product / Service | VIDAL SASSOON |
| Category | A02. Fast Moving Consumer Goods |
| Entrant | BEACON COMMUNICATIONS Tokyo, JAPAN |
| Entrant Company: | BEACON COMMUNICATIONS Tokyo, JAPAN |
| Advertising/Web Design Agency: | BEACON COMMUNICATIONS Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Ryoko Watanabe | beacon communications k.k. | Creative Director |
| Jon King | beacon communications k.k. | Executive Creative Director |
| Hiroaki Makino | beacon communications k.k. | Senior Art Director |
| Kohei Kawasaki | beacon communications k.k. | Interactive Creative |
| Shimpei Matsumura | beacon communications k.k. | Copywriter |
| Formes, Inc. | Web Production | |
| Kazumi Ueda | beacon communications k.k. | Digital Producer |
| Tomohiko Nakano | beacon communications k.k. | Digital Producer |
| Choei Torii | beacon communications k.k. | Media Planner |
| Izumi Okukawa | beacon communications k.k. | Producer |
| Fumitake Arano | beacon communications k.k. | Digital Strategist |
| Justin Gandali | beacon communications k.k. | Account Director |
| Takako Yano | beacon communications k.k. | Account Supervisor |
| Yuki Watanabe | beacon communications k.k. | Account Executive |
| tko inc. | Film Production |
Challenge Japanese Women in their 20-30’s thrive on the ability to reinvent themselves and summer is usually the time for them to transform. But as the economy worsens and jobs become hard to find they have little time to fulfill their fashion dreams. Strategy Generate a digitally centered, consumer-led and VS branded participation campaign. Idea This year Vidal Sassoon offers Japanese Women a chance to become a Summer Cinderella. To transform their beauty and win a summer job as a Vidal sales girl.