SEE THE PERSON

TitleSEE THE PERSON
BrandSCOPE
Product / ServiceDISABILITY SERVICES
CategoryC01. Viral Video
EntrantLEO BURNETT Melbourne, AUSTRALIA
Entrant Company:LEO BURNETT Melbourne, AUSTRALIA
Advertising/Web Design Agency:LEO BURNETT Melbourne, AUSTRALIA

Credits

Name Company Position
Jason Williams Leo Burnett Executive Creative Director
Andrew Woodhead Leo Burnett Creative Group Head
Elle Bullen Leo Burnett Copywriter
James Orr Leo Burnett Art Director
Sally Cunningham Leo Burnett Account Manager
Kiki Lauda Leo Burnett Digital Designer
Anthony Koukoullis Leo Burnett Digital

Brief Explanation

Scope's mantra is 'See the person, not the disability'. We chose local Melbourne band Rudely Interrupted, in which five of the six members live with physical and mental illness, to become our living, breathing demonstration. The musicians were our message, and we created a music video to encourage people to see the band's musical talent, not their disability. Moved by the music video, the public took it up on themselves to share it with others. To date the video has surpassed over 150,000 views. It's something that will continue to grow and change perceptions forever.