Title | SEE THE PERSON |
Brand | SCOPE |
Product / Service | DISABILITY SERVICES |
Category | C01. Viral Video |
Entrant | LEO BURNETT Melbourne, AUSTRALIA |
Entrant Company: | LEO BURNETT Melbourne, AUSTRALIA |
Advertising/Web Design Agency: | LEO BURNETT Melbourne, AUSTRALIA |
Name | Company | Position |
---|---|---|
Jason Williams | Leo Burnett | Executive Creative Director |
Andrew Woodhead | Leo Burnett | Creative Group Head |
Elle Bullen | Leo Burnett | Copywriter |
James Orr | Leo Burnett | Art Director |
Sally Cunningham | Leo Burnett | Account Manager |
Kiki Lauda | Leo Burnett | Digital Designer |
Anthony Koukoullis | Leo Burnett | Digital |
Scope's mantra is 'See the person, not the disability'. We chose local Melbourne band Rudely Interrupted, in which five of the six members live with physical and mental illness, to become our living, breathing demonstration. The musicians were our message, and we created a music video to encourage people to see the band's musical talent, not their disability. Moved by the music video, the public took it up on themselves to share it with others. To date the video has surpassed over 150,000 views. It's something that will continue to grow and change perceptions forever.