SPACE BALLOON PROJECT
Silver Spike
| Title | SPACE BALLOON PROJECT |
| Brand | SAMSUNG TELECOMMUNICATIONS JAPAN |
| Product / Service | GALAXY SII |
| Category | A04. Other Consumer Products |
| Entrant | HAKUHODO Tokyo, JAPAN |
| Entrant Company: | HAKUHODO Tokyo, JAPAN |
| Advertising/Web Design Agency: | HAKUHODO Tokyo, JAPAN |
Credits
| Name | Company | Position |
|---|---|---|
| Takeshi Nozoe | Hakuhodo | Creative Director |
| Tsubasa Oyagi | Hakuhodo | Creative Director/Copywriter |
| Kampei Baba | Bascule | Creative Director/Web director |
| Nobuhiro Arai | Hakuhodo | Copywriter |
| Shin Takeuchi | Bascule | Art Director |
| Masaya Yamamoto | Taiyo Kikaku | Director |
| Inutake Hiroharu | Taiyo Kikaku | Producer |
| Hidekatsu Nagasawa | Taiyo Kikaku | Producer |
| Koji Mito | Aiin | Music Producer |
| Katuya Yamada | Aiin | Music Producer |
| Masami Onodera | Bascule | Technical Director |
| Kenichiro Tanaka | Bascule | Technical Director |
| Kazuhisa Maekawa | Bascule | Engineer |
| Yuki Anzai | Engineer | |
| Takayuki Watanabe | Bascule | Interaction Designer |
| Seiki Nakayama | FISHGROVE | System Engineer |
| Tsutomu Yakushijin | Hakuhodo | Account Director |
| Kota Takaichi | Hakuhodo | Account Executive |
| Masayoshi Boku | Bascule | Creative Adviser |
| Changmin Oh | SAMSUNG | Advertiser’s Supervisor |
Brief Explanation
The “Space Balloon Project” (SBP) is the world’s first LIVE communication challenge set in space. It’s also the world’s highest media development linked with many SNS sites and USTREAM. We live-streamed the 90 minutes flight of the GALAXY S II headed to space on a meteorological balloon. During the flight, we showed more than 3000 messages and icons of hope and dreams to encourage Japan on the beautiful display of GALAXY S II, live. SBP gathered an USTREAM ASIA record 380,000 unique viewers, 98000 tweets, and in the same month GALAXY S II’s share in Japan accomplished number one.