| Title | WORLD OF EOS |
| Brand | CANON AUSTRALIA |
| Product / Service | EOS |
| Category | A04. Other Consumer Products |
| Entrant | LEO BURNETT SYDNEY, AUSTRALIA |
| Entrant Company: | LEO BURNETT SYDNEY, AUSTRALIA |
| Advertising/Web Design Agency: | LEO BURNETT SYDNEY, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Andy DiLallo | Leo Burnett Sydney | Executive Creative Director |
| Kieran Ots | Leo Burnett Sydney | Digital CD |
| Jay Benjamin | Leo Burnett | Executive Creative Director |
| Michael Canning | Leo Burnett | Copywriter |
| Kieran Antill | Leo Burnett | Art Director |
| Kieran Ots | Leo Burnett Sydney | Art Director/CD |
| Tristan Parker | Leo Burnett | Digital Producer |
| David Mugford | Leo Burnett Sydney | Digital Designer |
| Keong Seet | Leo Burnett Sydney | Interface Developer |
| Nick McGrath | Leo Burnett Sydney | Developer |
| Patrick Fileti | Leo Burnett Sydney | DOP/Editor |
| Kirsty Angus | Leo Burnett | Planner |
| Peter Bosilkovski | Leo Burnett Sydney | Head of Client Service |
| Jodi McLeod | Leo Burnett Sydney | Account Director |
| Lenya Kovacevic | Leo Burnett Sydney | Account Director |
| Amanda Quested | Leo Burnett Sydney | Group Account Director |
| Alissa Breit | Leo Burnett Sydney | Account Manager |
| Sam McGown | Leo Burnett Sydney | Account Manager |
| Sophie Armstrong | Leo Burnett Sydney | Account Executive |
| Scott Davis | Leo Burnett Sydney | Head of Planning |
In a highly competitive DSLR camera market, Canon EOS asked us to find a new way to connect with photographers. Rather than focusing on the technology of the camera, our insight was to focus on the human benefit of what great photography is all about – Inspiration. And so we built a new multi-layered platform called ʻThe World of EOSʼ, which photographers could use to be inspired, and inspire each other.