Title | MEGUMI & TAIYO |
Brand | MEIJI |
Product / Service | KAJU GUMMI |
Category | A02. Fast Moving Consumer Goods |
Entrant | TYO ID DIVISION Tokyo, JAPAN |
Entrant Company: | TYO ID DIVISION Tokyo, JAPAN |
Advertising/Web Design Agency: | TYO ID DIVISION Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Eisuke Iwabuchi | YOMIKO Advertising | Creative Director |
Rinako Ota | YOMIKO Advertising | Copy& Scenario Writer |
Roy Ryo Tsukiji | Birdman | Art Director /Planner /Director |
Wookie Choi | Birdman | Designer |
Nao Kawakami | YOMIKO Advertising | Scenario Writer |
Ai Shibata | YOMIKO Advertising | Scenario Writer |
634 Shinomoto | Shorcut8 | Scenario Writer |
Kiyoko Shinmura | Shorcut8 | Scenario Writer |
Koichi Takahashi | Birdman | Programmer |
Ryo Ota | Hakuhodo DY Intersolutions | Producer |
Yusuke Ueda | TYO ULTRA unit. | Producer |
Kazuhiro Nii | Birdman | Producer |
Eri Horihata | YOMIKO Advertising | Project Manager |
Kanako Kitajima | Hakuhodo DY Intersolutions | Project Manager |
Junichi Saito | TYO ID Div. | Project Manager |
Tomoya Takahashi | Birdman | Flasher |
Kazuya Watanabe | YOMIKO Advertising | Animation Producer |
Masao Maruyama | MADHOUSE | Animation Producer |
Yukinori Nakayama | Music Producer |
Originally a story from a TVCM, "Megumi & Taiyo" jumped out the world of TV to Social media. Megumi and Taiyo have their own accounts on Twitter and tweet about themselves and how they think of each other. Users can communicate with Taiyo via Twitter and give him advices on how to work it out with Megumi. In a matter of a month, +10,000 retweets and replies were made to Taiyo by 10,000 users. Eventually, the story finale was aired online, which displayed the twitter users involved in creating the plot (ie. followers' names, icons, tweets)