| Title | MY BOYFRIEND CHEATED ON ME ?! |
| Brand | TAISHIN INTERNATIONAL BANK |
| Product / Service | CREDIT CARD |
| Category | A05. Consumer Services |
| Entrant | WEBGENE INFORMATION Taipei, CHINESE TAIPEI |
| Entrant Company: | WEBGENE INFORMATION Taipei, CHINESE TAIPEI |
| Advertising/Web Design Agency: | WEBGENE INFORMATION Taipei, CHINESE TAIPEI |
| Name | Company | Position |
|---|---|---|
| Tony Liu | WebGene Information | Creative Director |
| Edmund Shih | WebGene Information | Seinor Project Planner |
| Domingo Yo | WebGene Information | Art Director |
| Vicky Lu | WebGene Information | Senior User Experiences Designer |
| Betta Cheng | WebGene Information | Copy |
| Kin Chen | WebGene Information | Interactive Art Director |
| Ling Tsai | WebGene Information | Interactive Media Designer |
| Green Chiou | WebGene Information | Senior Interactive Developer |
Breaking the traditional way of marketing credit cards, we, in the name of love, made an entertaining interactive online film, My boyfriend cheated on me?!. The film includes three parts with each section presents a problem for lovers. And the information of cuisine and credit card are skillfully included in the scenes. As each clip offers three different choices for users to solve the problem, their decisions will direct to different endings. The number of each choice made will be counted, this not only stimulates users to get involved but also receives lots of feedbacks from users.