| Title | HELLO IMPOSSIBLE SAND SURFING |
| Brand | HYUNDAI MOTOR COMPANY |
| Product / Service | THE ALL NEW ELANTRA 2012 |
| Category | C01. Viral Video |
| Entrant | INNOCEAN WORLDWIDE Seoul, KOREA |
| Entrant Company: | INNOCEAN WORLDWIDE Seoul, KOREA |
| Advertising/Web Design Agency: | INNOCEAN WORLDWIDE Seoul, KOREA |
| Name | Company | Position |
|---|---|---|
| Steve Jun | Innocean Worldwide | Vice President |
| Woo Seok Choi | Innocean Worldwide | Account Director |
| Do Kyun Kim | Commercial Club | Creative Director |
| Jung Won Kim | Commercial Club | Producer |
| Bong Jin | OKAVANGO | Director |
| Se Young Oh | Innocean Worldwide | Account Supervisor |
| Matt Sungmin Bae | Innocean Worldwide | Account Manager |
| Anthony Smythe | D.O.P. | |
| Ju Young Choi | D.O.P. | |
| Hyung wan Park | Innocean Worldwide | Interactive Media Supervisor |
| Tai Yeon Paik | Innocean Worldwide | Interactive Media Planner |
From 2011, as Hyundai announced new brand slogan, “New Thinking, New Possibilities”, wanted "New thinking" to be reflected into every content & expression in a whole new way. Of course, the advertisements for New Elantra are no exception. To emphasize the car's newness, improved performance and dynamic design, we considered to link a new kind of extreme sport with Elantra, and decided to try a "Surfing on desert" that looked like a near-impossible mission. After several tries & failures in the desert, the stunt-man successfully could turn, jump & play with Elantra’s performance, even in the air, in the end.