SOUR/MIRROR

Gold Spike
TitleSOUR/MIRROR
BrandZENITH
Product / ServiceMIRROR
CategoryC02. Viral & Email Marketing, e-cards etc.
EntrantAOI ADVERTISING PROMOTION Tokyo, JAPAN
Entrant Company:AOI ADVERTISING PROMOTION Tokyo, JAPAN
Advertising/Web Design Agency:Masashi Kawamura + Qanta Shimizu + Saqoosha + Hiroki Ono + PARTY Tokyo, JAPAN

Credits

Name Company Position
Masashi Kawamura PARTY Creative Director
Hiroki Ono Aoi Advertising Promotion, Inc. Photographer
Masashi Kawamura PARTY Designer
Qanta Shimizu Programmer
Saqoosha Programmer
Yuma Murakami Programmer
Jun Kuriyama Programmer
Shu Programmer
Yasuhito Nakae Aoi Advertising Promotion, Inc. Producer
Hisaya Kato Aoi Advertising Promotion, Inc. Producer
Hidetoshi Nagamine Aoi Advertising Promotion, Inc. Pdoruction Manager

Brief Explanation

This is an interactive music video for the Japanese band SOUR. The song 'Utsushi Kagami' (Mirror) sings about the fact that everything and everyone around you is a mirror that reflects who you are. This lyric gave us an idea of a journey to find yourself through your connections with the friends and people online. By connecting to Facebook, Twitter & webcam, the video will be customized every time based on the viewerÂ’s personal data and social networking status.