| Title | SPEAK OUT |
| Brand | FRIENDS OF WOMEN FOUNDATION |
| Product / Service | FRIENDS OF WOMEN FOUNDATION |
| Category | B05. Public Service, Charity & Fund Raising |
| Entrant | McCANN WORLDGROUP Bangkok, THAILAND |
| Entrant Company: | McCANN WORLDGROUP Bangkok, THAILAND |
| Advertising/Web Design Agency: | McCANN WORLDGROUP Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Martin Lee | McCann Worldgroup Thailand | Chief Creative Officer |
| Chinnawut Awakul | McCann Worldgroup Thailand | Creative Director |
| Arnicknard Krobnoparat | McCann Worldgroup Thailand | Copywriter |
| Winna Kiao-on | McCann Worldgroup Thailand | Art Director |
| Opapen Kittipanyakul | McCann Worldgroup Thailand | Account Supervisor |
| Apichaya Taechamahapun | McCann Worldgroup Thailand | Planner |
| Seksun Duangsong | McCann Worldgroup Thailand | Senior Flash Programmer |
| Khwanchai Kaewyos | McCann Worldgroup Thailand | Programmer |
| Pittkanya Poonlumlert | McCann Worldgroup Thailand | Producer |
| Supot Ittichaivorakul | McCann Worldgroup Thailand | VDO Operator, Editor |
| Suppaluek Wangsilapakun | Hub Ho Hin Bangkok | Director |
| Hub Ho Hin Bangkok | Production House |
In Thailand, 80% of violence against women commit by intimate partners. People are reluctant to speak out because they feel that it's family issue. We need to encourage people to speak out more and make them feel that it's right thing to do. We create the interactive banner showing scene of violence. If viewer does nothing the violence continues on. However if viewer speaks up using microphone on their laptop, the outcome is changed and the violence stops. This simple interactive banner demonstrates the power of speaking up against violence. One voice can change life. Make sure that voice's yours.