| Title | LEXUS ART WORKS |
| Brand | TOYOTA MOTOR |
| Product / Service | TOYOTA LEXUS |
| Category | A03. Cars & Automotive |
| Entrant | HAKUHODO Tokyo, JAPAN |
| Entrant Company: | HAKUHODO Tokyo, JAPAN |
| Advertising/Web Design Agency: | HAKUHODO Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Koji Kurosawa | Hakuhodo | Creative Director |
| Akira Watanabe | Hakuhodo | Account Executive |
| Yusuke Sonoda | Hakuhodo | Account Executive |
| Teruaki Tomikawa | Hakuhodo i-studio | Producer |
| Takumi Oogiya | Hakuhodo i-studio | Director |
| Hidetoshi Ouchi | Hakuhodo i-studio | Planner |
| Tatsuro Ooe | Hakuhodo i-studio | Interactive Designer |
| Saki Wakata | Hakuhodo i-studio | Designer |
| Yuta Kayashima | Hakuhodo i-studio | Designer |
| Tsuyoshi Yabuki | Hakuhodo i-studio | Technical Director |
| Rie Okui | Hakuhodo i-studio | Technical Director |
| Satoshi Funayose | Hakuhodo i-studio | Technical Director |
| Ryosuke Kumakura | Hakuhodo i-studio | HTML Coding |
| Shigeki Takeguchi | Hakuhodo i-studio | Technical Director |
| sin | sin | Sound |
To promote Lexus's new color interior designs, "Lexus Art Works" was created for their special edition vehicles and simultaneously with a new site. Lexus Art Works was used to introduce their new line of vehicles, IS, RX and GS. The concept, "Color" was adopted to express and make the project stand out and the concept transcended into Pixel Art as the motif for the project