| Title | LEGEND OF HOMER CAMPBELL |
| Brand | LEVI'S |
| Product / Service | LEVI'S |
| Category | A04. Other Consumer Products |
| Entrant | OGILVY BEIJING, CHINA |
| Entrant Company: | OGILVY BEIJING, CHINA |
| Advertising/Web Design Agency: | OGILVY BEIJING, CHINA |
| Name | Company | Position |
|---|---|---|
| Doug Schiff | Ogilvy Beijing | Executive Creative Director |
| Yang Yanyan | Ogilvy Beijing | Creative Director |
| Oliver Tang | Ogilvy Beijing | Copywriter |
| Jimmy Wang, Zhao Xiaoyu | Ogilvy Beijing | Art Directors |
| Wang Daqing, Zhuang Yu | Ogilvy Beijing | Agency Producers |
| Bel Shi | Ogilvy Bejiing | Account Director |
Homer Campbell was a miner who, in 1920, after wearing his jeans every day for three years, decided to send them back. Like Levi's, he was a true original as he added extra padding and patchwork creating a one-of-a-kind design that impressed the jeans manufacturer greatly. Late last summer, Levi's decided to create a limited edition Homer Campbell pair of 501s, as loyal as possible to his original design. The Levi's storefront and website were uniquely linked so that the promotion to give away 3 pairs of the limited edition jeans took place on premise and online simultaneously.