BIG STAIN

Bronze Spike
TitleBIG STAIN
ClientPROCTER & GAMBLE
Product / ServiceARIEL
CategoryC05. Other Digital Channels
EntrantSAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou, CHINA
Entrant Company:SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou, CHINA
Advertising/Web Design Agency:SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou, CHINA

Brief Explanation

This is a demonstration of the cleaning power of Ariel. We made the world’s biggest T-Shirt and erected it in key outdoor sites across China. We took the Wii console and dressed it up to like bottles: ketchup, mustard, soy sauce, as well as Ariel. People used the Wii consoles to stain the shirt. Those with the Ariel Wii console cleaned the shirt. RESULTS • 113% increase in sales in the first month • 300% increase in brand awareness • 143 news stories in major press and magazines • Over 8 million views of the stunt online • Over US$1 million of PR value

Credits

Name Company Position
Fan Ng Saatchi&Saatchi Executive Creative Director
Wendy Chan Saatchi&Saatchi Creative Director
Andy Greenaway Saatchi&Saatchi Regional Creative Officer
Edmund Choe Saatchi&Saatchi Chief Creative Officer
Jonathan Ip Saatchi&Saatchi Interactive Creative Director
Zhao Yi Saatchi&Saatchi Interactive Producer
Henry Chu Pill&Pillow HK Interactive Producer
Tet Chan Pill&Pillow HK Interactive Producer
Ocean Ye Saatchi&Saatchi Senior Art Director
Liu Zhong Qing Saatchi&Saatchi Senior Art Director
Kobe Yu Saatchi&Saatchi Art Director
Qi Lin Saatchi&Saatchi Senior Copywriter
Dorothy Zeng Saatchi&Saatchi Producer
Rachel Lee Saatchi&Saatchi Creative Services Coordinator
Ann Jingco Saatchi&Saatchi Regional Account Director
Neel Chaurasia Saatchi&Saatchi Regional Equity Director
Sam Wong Saatchi&Saatchi Account Director
Polly Wang Saatchi&Saatchi Senior Account Executive
Angie Ma Saatchi&Saatchi Regional Planning Director
Chen Xi Qiang Chen Xi Qiang Studio Photographer