| Title | IQ TEST |
| Brand | HOLDEN |
| Product / Service | COMMODORE SERIES II |
| Category | A03. Cars & Automotive |
| Entrant | VISUAL JAZZ Melbourne, AUSTRALIA |
| Entrant Company: | VISUAL JAZZ Melbourne, AUSTRALIA |
| Advertising/Web Design Agency: | VISUAL JAZZ Melbourne, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Gavin Heron | Visual Jazz | Executive Creative Director |
| Ty Johnson | Visual Jazz | Art Director |
| Marshall Lorenzo | Visual Jazz | Interactive Designer |
| James Cook | Visual Jazz | Interactive Designer |
| Tim Shelley | Visual Jazz | Interactive Designer |
| Ernez Dhondy | Visual Jazz | Account Manager |
| Lynn Smyth | Visual Jazz | Account Manager |
| Joan O'Reilly | Visual Jazz | Account Manager |
| Simon Small | Visual Jazz | Social Media Strategy |
| Erik Hallander | Visual Jazz | Technical Producer |
| Tom Ashmor | Visual Jazz | Technical Producer |
| Thomas Ruffie | Visual Jazz | Flash Developer |
| Pete Hutchinson | Visual Jazz | Flash Developer |
| Mick Wingert | Visual Jazz | Developer |
| Guill Rodas | Visual Jazz | HTML Developer |
| Sunny Seghal | Visual Jazz | QA |
The Holden IQ Test campaign re-engaged audiences, resetting the expectation that large cars are dumb. The 8-week campaign was executed across a variety of media, and kicked-off with a television event in partnership with national broadcaster Channel Nine. This interactive TV show asked the question: ‘How smart are we as a nation?’ From there, the Holden IQ test was born.