Title | IQ TEST |
Brand | HOLDEN |
Product / Service | COMMODORE SERIES II |
Category | A03. Cars & Automotive |
Entrant | VISUAL JAZZ Melbourne, AUSTRALIA |
Entrant Company: | VISUAL JAZZ Melbourne, AUSTRALIA |
Advertising/Web Design Agency: | VISUAL JAZZ Melbourne, AUSTRALIA |
Name | Company | Position |
---|---|---|
Gavin Heron | Visual Jazz | Executive Creative Director |
Ty Johnson | Visual Jazz | Art Director |
Marshall Lorenzo | Visual Jazz | Interactive Designer |
James Cook | Visual Jazz | Interactive Designer |
Tim Shelley | Visual Jazz | Interactive Designer |
Ernez Dhondy | Visual Jazz | Account Manager |
Lynn Smyth | Visual Jazz | Account Manager |
Joan O'Reilly | Visual Jazz | Account Manager |
Simon Small | Visual Jazz | Social Media Strategy |
Erik Hallander | Visual Jazz | Technical Producer |
Tom Ashmor | Visual Jazz | Technical Producer |
Thomas Ruffie | Visual Jazz | Flash Developer |
Pete Hutchinson | Visual Jazz | Flash Developer |
Mick Wingert | Visual Jazz | Developer |
Guill Rodas | Visual Jazz | HTML Developer |
Sunny Seghal | Visual Jazz | QA |
The Holden IQ Test campaign re-engaged audiences, resetting the expectation that large cars are dumb. The 8-week campaign was executed across a variety of media, and kicked-off with a television event in partnership with national broadcaster Channel Nine. This interactive TV show asked the question: ‘How smart are we as a nation?’ From there, the Holden IQ test was born.