HITOMI RHYTHM 1:2:1

TitleHITOMI RHYTHM 1:2:1
BrandJOHNSON & JOHNSON VISION CARE
Product / Service1 DAY ACUVUE DEFINE
CategoryA02. Fast Moving Consumer Goods
EntrantMcCANN ERICKSON JAPAN Tokyo, JAPAN
Entrant Company:McCANN ERICKSON JAPAN Tokyo, JAPAN
Advertising/Web Design Agency:McCANN ERICKSON JAPAN Tokyo, JAPAN

Credits

Name Company Position
Jun Asano McCann Erickson Japan Executive Creative Director
Reika Kobayashi McCann Erickson Japan Art Director
Sayaka Ota McCann Erickson Japan Copywriter
Emi Miyazaki McCann Erickson Japan Strategic Planner
Moe Shiba McCann Erickson Japan Account Executive

Brief Explanation

A website featuring 121 girls revealing their “truths” about love, life, and ACUVUE® DEFINE®. Designed to make visitors feel as if they’re receiving WOM from 121 of their own friends, we succeeded in both expanding awareness and generating familiarity of the product among our target. We also added a music generator “True Feeling Diagnostic” to let visitors themselves take part in the site. Over 30,000 tunes were made, which promoted sharing on SNS, helping us reach our visitor traffic goal for 6 months in just 1 week.