Title | HITOMI RHYTHM 1:2:1 |
Brand | JOHNSON & JOHNSON VISION CARE |
Product / Service | 1 DAY ACUVUE DEFINE |
Category | A02. Fast Moving Consumer Goods |
Entrant | McCANN ERICKSON JAPAN Tokyo, JAPAN |
Entrant Company: | McCANN ERICKSON JAPAN Tokyo, JAPAN |
Advertising/Web Design Agency: | McCANN ERICKSON JAPAN Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Jun Asano | McCann Erickson Japan | Executive Creative Director |
Reika Kobayashi | McCann Erickson Japan | Art Director |
Sayaka Ota | McCann Erickson Japan | Copywriter |
Emi Miyazaki | McCann Erickson Japan | Strategic Planner |
Moe Shiba | McCann Erickson Japan | Account Executive |
A website featuring 121 girls revealing their “truths” about love, life, and ACUVUE® DEFINE®. Designed to make visitors feel as if they’re receiving WOM from 121 of their own friends, we succeeded in both expanding awareness and generating familiarity of the product among our target. We also added a music generator “True Feeling Diagnostic” to let visitors themselves take part in the site. Over 30,000 tunes were made, which promoted sharing on SNS, helping us reach our visitor traffic goal for 6 months in just 1 week.