BIG BASH LEAGUE

ClientCRICKET AUSTRALIA
ProductBIG BASH LEAGUE
EntrantREACTIVE MEDIA Fitzroy, AUSTRALIA
Type of EntryWebsites
CategoryA01. Corporate Information
TitleBIG BASH LEAGUE
Product/ServiceBIG BASH LEAGUE
Entrant Company:REACTIVE MEDIA Fitzroy, AUSTRALIA
Advertising/Web Design Agency:REACTIVE MEDIA Fitzroy, AUSTRALIA

Brief Explanation

Cricket Australia is relaunching its domestic Twenty20 competition in 2011, with the new brand of KFC Big Bash League. The league will be re-envisioned from a state-based competition to city-based. Cricket Australia wanted to launch a new league Web site along with new sites for each of the eight teams. The new BBL site is aimed at teens and families with the target audience of 16-29 year olds.The objectives for Cricket Australia are to create a sense of competition between the teams and fans, drive revenue and deliver owned channels for marketing/brand messaging.

Credits

Name Company Position
Kane Washington Cricket Australia Online Program Manager
Reactive Melbourne Reactive Reactive Melbourne