| Title | WEIWEI A 25 ANNIVERSARY, |
| Brand | WEDAN |
| Product / Service | 3D A-DOLL HAPPY PARTY |
| Category | A02. Fast Moving Consumer Goods |
| Entrant | PENETRATION INTERNET AGENCY TAIPEI, CHINESE TAIPEI |
| Entrant Company: | PENETRATION INTERNET AGENCY TAIPEI, CHINESE TAIPEI |
| Advertising/Web Design Agency: | PENETRATION INTERNET AGENCY TAIPEI, CHINESE TAIPEI |
| Name | Company | Position |
|---|---|---|
| Daphnie Shiang | Penetration Internet Agency | Executive Director |
| DING,WEI-HAN | Penetration Internet Agency | Account Executive |
| Kevin Chang | Penetration Internet Agency | Creative Director |
| Kevin Chang | Penetration Internet Agency | Copy Writer |
| Joey Chung | Penetration Internet Agency | Art Director |
| Lin, Fong-Jheng | Penetration Internet Agency | ActionScript Developer |
| Joey Chung | Penetration Internet Agency | Art Designer |
A 25-year Taiwanese instant noodles manufacturer, “Weiwei-A”, was forced to renew its brand image. One of the ways is to create a character called “A-Doll” but the result wasn’t good enough. This time, we combined AR (Augmented Reality) & Online-game to innovate a “new concept game’ on the internet. Users could create and interact with their own “A-Doll”. We also used blog marketing and business blog blogging to increase its popularity. In this case, we not only delivered our message to our consumers through many innovative ways but also attracted media attentions successfully.