TURBOBOOST TOUCHDOWN

TitleTURBOBOOST TOUCHDOWN
BrandDICK SMITH
Product / ServiceRANGE OF INTEL LAPTOPS
CategoryA04. Other Consumer Products
EntrantSOAP CREATIVE Sydney, AUSTRALIA
Entrant Company:SOAP CREATIVE Sydney, AUSTRALIA
Advertising/Web Design Agency:SOAP CREATIVE Sydney, AUSTRALIA

Brief Explanation

Dick Smith is running a promotion where consumers who buy an Intel laptop between March and May are eligible to win a trip to the edge of space in a MIG jet. Our objective was to amplify the promotion generating talkability and engagement. Every day in a secret location, four anonymous men in yellow suits will fire a model rocket to heights of up to 600 metres. Players log-in daily prior to launch and attempt to guess the co-ordinates where the rocket will touchdown upon re-entry. Daily winners got a Dick Smith voucher while the main winner received a laptop.