Title | STEINLAGER PURE LAND |
Brand | LION NATHAN |
Product / Service | STEINLAGER PURE |
Category | D01. Integrated Digital Campaign |
Entrant | SHIFT Auckland, NEW ZEALAND |
Entrant Company: | SHIFT Auckland, NEW ZEALAND |
Advertising/Web Design Agency: | SHIFT Auckland, NEW ZEALAND |
2nd Advertising/Web Design Agency: | PUBLICIS MOJO Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Ross Howard | Shift | Creative Director |
Mark Zeman | Shift | Creative Director |
Stuart Parker | Shift | Digital Strategist |
Amanda Gada | Shift | Account Manager |
Julia Eslick | Shift | Project Manager |
Grant Clifton | Shift | Web Developer |
Max Gilbert | Shift | Web Developer |
Cato Johnston | Shift | Web Developer |
Andy Biggs | Shift | Flash Developer |
Lelane Fourie | Shift | Interface Designr |
Karl Von Randow | Cactuslab | iOS App Developer |
Andre' Louis | Publicis Mojo Auckland | Digital Strategist |
Greg Wood | Publicis Mojo Auckland | Digital Creative Director |
Jeremy Clark | Publicis Mojo Auckland | Art Director |
Rochelle Ivanson | Publicis Mojo Auckland | Senior digital Producer |
Brendon Eastlake | Publicis Mojo Auckland | Production Manager |
Luke Farmer | Publicis Mojo Auckland | Account Director |
Dominic Henshall | Publicis Mojo Auckland | Account Director |
Jen Hird | Publicis Mojo Auckland | Senior account manager |
Ross Brown | Ross Brown Photography | Photographer |
When you buy Steinlager Pure and redeem the pack code via SMS/iPhone app/website, you’ll get a square metre block of land at an exact latitude and longitude of the Matuku Reserve. Land - ‘owners’ can share their block of land via Facebook and email. When using the iPhone app and viewing the 360 panoramas, the app places you directly in the landscape with the iPhone becoming a window, you can move in any direction to explore. An augmented reality stockist finder allows you to stand on a street and gives you directions to the nearest location of Steinlager Pure.