| Title | PROJECT AB35 |
| Brand | FORD |
| Product / Service | FIESTA |
| Category | A03. Cars & Automotive |
| Entrant | JWT NEW ZEALAND Auckland, NEW ZEALAND |
| Entrant Company: | JWT NEW ZEALAND Auckland, NEW ZEALAND |
| Advertising/Web Design Agency: | JWT NEW ZEALAND Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Pete Ogden | JWT NZ | ECD |
| Mike Ramsay | JWT NZ | Writer |
| Sam Schrey | JWT NZ | Interactive Art Director |
| Mike Tran | JWT NZ | Interactive Art Director |
| Andrew Williams | JWT NZ | Senior Digital Producer |
| Steven Halliday | JWT NZ | Account Executive |
| Terry Slade-Baker | Freelance | Agency Producer |
| Greg Page | Flying Fish | Director |
| Tara Landry | Flying Fish | Producer |
| Rod Prosser | JWT NZ | Senior Art Director |
| Lucy Wilcox | JWT NZ | Art Director |
| Louisa Grant | JWT NZ | Account Manager |
| Nick Wrigley | JWT NZ | Media |
| Fuman | Fuman | 3D Animation |
| Coulton Creation, Darnoc and Infinity Ward | Development | Development |
The All Blacks and Ford New Zealand teamed up to create a limited edition Ford Fiesta. Richie McCaw, Dan Carter and Conrad Smith were among the 20 players who had input on the vehicle’s interior finish, exterior design, engine performance and in-car entertainment system. TVCs and webisodes were launched weekly showing the progress, as well as a daily competition - the Parts Pursuit. Thirty five clues led participants to locate thirty five pieces of the car, hidden on sites across the internet. Players searched for the clues, assembled their own virtual Fiesta and entered a draw to win the car.