| Title | CRAZY WASHING MACHINE |
| Brand | MOTOROLA |
| Product / Service | MOTOROLA ME525 |
| Category | C01. Viral Video |
| Entrant | OGILVY BEIJING, CHINA |
| Entrant Company: | OGILVY BEIJING, CHINA |
| Advertising/Web Design Agency: | OGILVY BEIJING, CHINA |
| Name | Company | Position |
|---|---|---|
| Bill Chan | Ogilvy Beijing | Executive Creative Director |
| Wilson Chow | Ogilvy Beijing | Associate Executive Creative Director |
| Shiyang He | Ogilvy Beijing | Associate Creative Director |
| Lianhui Hao | Ogilvy Beijing | Copywriter |
| Shiyang He | Ogilvy Beijing | Art Director |
| Cecilia Tam | Ogilvy Beijing | Agency Producer |
| Ellie Wang | Ogilvy Beijing | Account |
| Shelby Li | Ogilvy Beijing | Account |
| She Tiejun | Director | |
| Xie Zhaoyi | Producer | |
| Sun Bing | Balance Vision | Editor |
A batch of crazy young men decided to challenge DEFY’s great defense capability with a crazy experiment. They sent a boy going into a huge washing machine with a DEFY and washed them together! Context: 1) Marketing -DEFY was going to launch in the middle of January of 2011, the viral video is an important part of the entire 360 campaign. -It’s been more than 10 years since MOTOROLA began to sell its first product in Mainland of China. In the past years, MOTOROLA devotes to providing best mobile products to Chinese consumers, which makes MOTOROLA a famous brand in China.