| Title | THE ESCAPE |
| Brand | INTEL ASIA PACIFIC |
| Product / Service | THE 2ND GENERATION CORE FAMILY OF PROCESSORS |
| Category | C01. Viral Video |
| Entrant | DDB GROUP HONG KONG, HONG KONG |
| Entrant Company: | DDB GROUP HONG KONG, HONG KONG |
| Advertising/Web Design Agency: | DDB GROUP HONG KONG, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Jamal Hamidi | DDB Group Hong Kong | Creative Director/copywriter |
| Maurice Moynihan | DDB Group Hong Kong | Art Director |
| Elizabeth Commandeur | DDB Group Hong Kong | Art Director |
| Tim Cheng | DDB Group Hong Kong | Executive Creative Director/Art Director |
| Thomas Selby | DDB Group Hong Kong | Copywriter |
| Jeffry Gamble | DDB Group Hong Kong | Copywriter/Executive Creative Director |
| Sean Chan | DDB Group Hong Kong | Digital Producer |
| Gary Law | DDB Group Hong Kong | Digital Designer |
| Stella Yuen | DDB Group Hong Kong | Digital Designer |
| Dickson Chan | DDB Group Hong Kong | Digital Designer |
| CY Tang | DDB Group Hong Kong | Digial Developer |
| Tony Wong | DDB Group Hong Kong | Digial Developer |
| Carlos Palacios | DDB Group Hong Kong | Planner |
| Brandon Cheung | DDB Group Hong Kong | Planner |
| Eric Phu | DDB Group Hong Kong | Planner |
| Joanne Tong | DDB Group Hong Kong | Account Director |
| Ansible | Mobile Developer |
The new 2nd Generation Intel Core family of processors is packed with in-built graphics features that transform the possibilities of everyday computing. But how do you educate a non-technical audience about complex technology. Just as the Core transforms your everyday computing, we transformed YouTube to tell our product story. We made it more immersive than ever before, more interactive than ever before, and more socially-connected than ever before. You’ve never seen YouTube like this.