CHANGING WORLD

Bronze Spike
TitleCHANGING WORLD
BrandFEDEX
Product / ServiceFEDEX
CategoryA06. Business Products & Services
EntrantBBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES
Entrant Company:BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES
Advertising/Web Design Agency:BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES

Credits

Name Company Position
David Guerrero BBDO Guerrero CCO/Writer
Simon Welsh BBDO Guerrero ECD/Writer
Brandie Tan BBDO Guerrero ECD/Art Director
Pia Roxas Ocampo BBDO Guerrero CD/Writer
Dale Lopez BBDO Guerrero ACD/Art Director
Peter McCallum BBDO New York ACD/Art Director
Michaela Skelly BBDO New York Account Director
Mark Himmelsbach BBDO New York Digital STrategist
Doug Stivers BBDO New York Digital Producer
Drew Ungvarsky Grow Interactive Creative Director
Joe Branton Grow Interactive Art Director
Eric Green Grow Interactive Interactive/Producer
Ricky Williams Grow Interactive Flash Developers
Jeff Penano Grow Interactive Flash Developers
Darius Pilapil Grow Interactive Flash Developers
Luke Bilger Grow Interactive Developer
Josh McDonald Grow Interactive Developer
Jason Levesque Grow Interactive Animator
Ombet Traspe BBDO Guerrero Group Account Director
Iking Uy BBDO Guerrero Senior Account Manager
Ombet Traspe BBDO Guerrero, Inc. Group Account Director

Brief Explanation

This website is the heart of a global campaign: FedEx delivers to a changing world. Its objective is to empower business leaders in navigating our quickly changing global environment. With the help of the site, they would be able to gain insights and spot new market possibilities. Morphing maps show countries changing in size, according to data selected by the user. Interesting juxtapositions of data reveal their own stories. For more insight, users are led to exclusive in-depth articles from the Economist Intelligence Unit. And to encourage participation, maps were shareable; Users could suggest topics, answer polls and compare maps.