TIEMPO LEGEND

TitleTIEMPO LEGEND
BrandNIKE KOREA
Product / ServiceNIKE FOOTBALL
CategoryC01. Viral Video
EntrantPOSTVISUAL.COM Seoul, KOREA
Entrant Company:POSTVISUAL.COM Seoul, KOREA
Advertising/Web Design Agency:POSTVISUAL.COM Seoul, KOREA

Credits

Name Company Position
LEE Jungwon PostVisual.com Executive Planning Director
SEOL Euna PostVisual.com Executive Creative Director
LEE Jeehee PostVisual.com Executive Campaign Diterctor
PAECK Jonghyuk PostVisual.com Leading Communication Planner
LEE Taehyung PostVisual.com Leading Digital Conceptor
PARK Hyunhee PostVisual.com Digital Conceptor
KIM Sungwook PostVisual.com Leading Digital Film Designer
LEE Jiho PostVisual.com Digital Film Designer
KIM Doomaan Director

Brief Explanation

[Objective] Publicize newly launched Nike Tiempo Boots for FA11 season through videos starring JS PARK to show the boots' distinctive Touch features, and let the core target(FOTs) experience the product. [Execution] Football is such a fierce sport often described as a war without gunshots. As in metaphor, the key visual of the film delineates tactful moves of JS PARK in immense ash storm on the field. The slow motion picture shows JS PARK’s moves befitting Tiempo's core feature in breathtaking visual as never seen before.