Title | TIEMPO LEGEND |
Brand | NIKE KOREA |
Product / Service | NIKE FOOTBALL |
Category | C01. Viral Video |
Entrant | POSTVISUAL.COM Seoul, KOREA |
Entrant Company: | POSTVISUAL.COM Seoul, KOREA |
Advertising/Web Design Agency: | POSTVISUAL.COM Seoul, KOREA |
Name | Company | Position |
---|---|---|
LEE Jungwon | PostVisual.com | Executive Planning Director |
SEOL Euna | PostVisual.com | Executive Creative Director |
LEE Jeehee | PostVisual.com | Executive Campaign Diterctor |
PAECK Jonghyuk | PostVisual.com | Leading Communication Planner |
LEE Taehyung | PostVisual.com | Leading Digital Conceptor |
PARK Hyunhee | PostVisual.com | Digital Conceptor |
KIM Sungwook | PostVisual.com | Leading Digital Film Designer |
LEE Jiho | PostVisual.com | Digital Film Designer |
KIM Doomaan | Director |
[Objective] Publicize newly launched Nike Tiempo Boots for FA11 season through videos starring JS PARK to show the boots' distinctive Touch features, and let the core target(FOTs) experience the product. [Execution] Football is such a fierce sport often described as a war without gunshots. As in metaphor, the key visual of the film delineates tactful moves of JS PARK in immense ash storm on the field. The slow motion picture shows JS PARK’s moves befitting Tiempo's core feature in breathtaking visual as never seen before.