Title | 2011 COKE CHINESE NEW YEAR |
Brand | COCA-COLA CHINA |
Product / Service | COCA-COLA |
Category | A02. Fast Moving Consumer Goods |
Entrant | WWWINS ISOBAR Shanghai, CHINA |
Entrant Company: | WWWINS ISOBAR Shanghai, CHINA |
Advertising/Web Design Agency: | WWWINS ISOBAR Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Cissy Chu | Coca-Cola China | i-Marketing Senior Manager |
Sean Lee | Coca-Cola China | Senior Digital Media Manager |
Wayne Fan | wwwins Isobar China | Managing Director |
Kevin Zhu | wwwins Isobar China | Account Director |
Stanley Lu | wwwins Isobar China | Account Director |
Isabella Zhang | wwwins Isobar China | Account Executive |
Lynn Xu | wwwins Isobar China | Account Executive |
Mike Chang | wwwins Isobar China | Regional Technology Solution Architect, Isobar APAC |
Tim Doherty | wwwins Isobar China | Creative Partner |
Miya Lee | wwwins Isobar China | Associate Creative Director |
Denver Qin | wwwins Isobar China | Senior Art Director |
Liny Liu | wwwins Isobar China | Associate Art Director |
Robbie Xu | wwwins Isobar China | Associate Media Director |
Jasmin Xu | wwwins Isobar China | Media Manager |
Amanda Lai | wwwins Isobar China | Planning Director |
Beth Hsu | wwwins Isobar China | Associate Director, Strategic Intelligence |
Evelyn You | wwwins Isobar China | Planning Manager |
Enya Chang | wwwins Isobar China | Senior Project Manager |
Coca-Cola intends to provide consumer unique brand experience during the Chinese New Year holidays. Through the creating a unique ”Coke wish bottle” campaign, Coke teamed up with top SNS platforms like RenRen, Sina M-blog, Kaixin001 and invited consumers to make their new year wishes, sharing with their loved ones/ friends and display the works to the whole world- and produced the [2011 I Want to:...] invitation and 3D wish bottle on the campaign main page. Highly integrated the CNY holiday spirit and with easy-participating mechanism, the campaign attracted over 6.8 million participants, and 3.7 million wishes was generated.