| Title | LIVE POSITIVELY CAMPAIGN |
| Brand | COCA-COLA CHINA |
| Product / Service | COCA-COLA |
| Category | A01. Corporate Information |
| Entrant | WWWINS ISOBAR Shanghai, CHINA |
| Entrant Company: | WWWINS ISOBAR Shanghai, CHINA |
| Advertising/Web Design Agency: | WWWINS ISOBAR Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Aurora Chen | Coca-Cola China | Director, Sustainability Platform |
| Alice Huang | Coca-Cola China | Manager, Sustainability Platform |
| Wayne Fan | wwwins Isobar China | Managing Director |
| Jennifer Lin | wwwins Isobar China | Business Director |
| Ian Niu | wwwins Isobar China | Account Manager |
| Amanda Lai | wwwins Isobar China | Planning Director |
| Mandy Gong | wwwins Isobar China | Planning Supervisor |
| Tim Doherty | wwwins Isobar China | Creative Partner |
| Miya Lee | wwwins Isobar China | Associate Creative Director |
| Liny Liu | wwwins Isobar China | Associate Art Director |
| Denver Qin | wwwins Isobar China | Senior Art Director |
| June Feng | wwwins Isobar China | Assistant Experience Designer |
| Tracy Zhou | wwwins Isobar China | Copywriter |
| Cain Peng | wwwins Isobar China | Copywriter |
| Vanilla Chen | wwwins Isobar China | Senior Flash AS Developer |
| Ido Du | wwwins Isobar China | Interactive Design Director |
| Enya Chang | wwwins Isobar China | Senior Project Mananger |
| Iris Liu | wwwins Isobar China | Associate Project Manager |
| Mike Chang | wwwins Isobar China | Regional Technology Solution Architect, Isobar APAC |
| Terry Tsai | wwwins Isobar China | Senior System Engineer |
This summer, Coca Cola aims to deliver a brand promise that is to create a positive impact on the world. By promoting the Coca-Cola’s concept of sustainable development “Live positively”, we encourage customers to have a positive, healthy lifestyle to protect our natural environment.The online activity encourages consumers reclaim as many bottles as possible within limited time. Then, they can DIY an exquisite virtual recycled product of their own style and share it with their friends through the SNS or Microblogs. All participants can have a chance to win a nice eco-friendly gift.