| Title | DOMESTIC ABUSE |
| Brand | PT KONIMEX PHARMACEUTICAL LABORATORIES |
| Product / Service | FEMINAX |
| Category | B02. Consumer Products |
| Entrant | OGILVY INDONESIA Jakarta, INDONESIA |
| Entrant Company: | OGILVY INDONESIA Jakarta, INDONESIA |
| Advertising/Web Design Agency: | OGILVY INDONESIA Jakarta, INDONESIA |
| Name | Company | Position |
|---|---|---|
| Gary Caulfield | Ogilvy Indonesia | Executive Creative Director |
| Dhanushree Sant | Ogilvy Indonesia | Creative Director |
| Desiree Tilaar | Ogilvy Indonesia | Creative Group Head |
| Pritasari Himawan | Ogilvy Indonesia | Creative Group Head |
| Anisa Sirman | Ogilvy Indonesia | Art Director |
| Anita Nyotosetiadi | Ogilvy Indonesia | Art Director |
| Niken Hapsari | Ogilvy Indonesia | Account Director |
| Tessy Wulandari | Ogilvy Indonesia | Account Manager |
| Wendy Novianto | Xituz Media | Tech Lead, Programmer |
When it comes to a topic like menstruation, everyone goes silent. Especially in a conservative country like Indonesia. Our brief was to start a conversation on this particular topic and make Feminax the most talked about brand. Insight : While women are the primary victims of menstruation the real victims are ‘Men’ around them. Idea : 3 OUT OF 4 MEN BECOME VICTIMS OF DOMESTIC ABUSE EVERY MONTH. We created banners demonstrating an argument, over a simple matter that can lead to mental abuse which led them to our website to find out simple solutions to avoid it.