| Title | PEOPLE'S CAR PROJECT |
| Brand | VOLKSWAGEN |
| Product / Service | PEOPLE'S CAR PROJECT |
| Category | D01. Integrated Digital Campaign |
| Entrant | PROXIMITY CHINA Beijing, CHINA |
| Entrant Company: | PROXIMITY CHINA Beijing, CHINA |
| Advertising/Web Design Agency: | PROXIMITY CHINA Beijing, CHINA |
| Name | Company | Position |
|---|---|---|
| Georg Warga | Goodstein & Partners / Proximity China | ECD |
| Creative Team | Proximity China | |
| Devin Beringer | Proximity China | Planning Director |
| Enko von Arnim | Proximity China | Business Director |
| Chris Yew | Proximity China | Producer |
| Application Development | North Kingdom | |
| Backend Production | Pyramid Consulting | |
| Film Production | weareflink@CONTRA |
China, 2011. Volkswagen decided to change not just their advertising but also their products. Instead of building cars for the people, Volkswagen decided to build cars with the people. We called this: ‘The People’s Car Project.’ A fully integrated campaign lead the people to a co-creation online platform that is fully embedded in the Chinese social media. On the platform people can create ideas for cars, design them, compete and share them with their peers. The best ideas will be used in the first Volkswagen truly created by the people for the people.