| Title | JIANZI |
| Brand | VOLKSWAGEN |
| Product / Service | PEOPLE'S CAR PROJECT |
| Category | C01. Viral Video |
| Entrant | PROXIMITY CHINA Beijing, CHINA |
| Entrant Company: | PROXIMITY CHINA Beijing, CHINA |
| Advertising/Web Design Agency: | PROXIMITY CHINA Beijing, CHINA |
| Name | Company | Position |
|---|---|---|
| Georg Warga | Goodstein & Partners / Proximity China | ECD |
| Brandon Burns | Proximity China | ACD |
| Yufan Cheng | Proximity China | ACD |
| Jojo Zhang | Proximity China | Copywriter |
| Niko Tziopanos | weareflink | Creative Lead |
| Andreas Lampe | weareflink | Executive Producer |
| Karsten Mueller | weareflink | Line Producer |
| Hans Dornseif | Contra | Executive Producer |
| Muriel Dornseif | Contra | Producer |
| Shauna Cho | Proximity China | Agency Producer |
A group of friends are playing 'jianzi', a traditionally Chinese ballgame. As they pass the jianzi to each other an odd blue car approaches them. The car joins the game for a second then drives off and leaves the players puzzled. A URL is the only way for the viewer to find out what this is about.